Social media is claimed to be the media most widely used by society today. Various information can be easily obtained just by looking at social media, so social media can also be called a source of information. Are you curious about the most popular social media right now?
As reported by the We Are Social report, the number of active social media users, especially in Indonesia, was 191 million people as of January 2022. Moreover, if you look at the trend, the number of social media users will continue to increase.
10 Most Popular Social Media Platforms for Your Business
Then, can social media be used for business needs? For those of you who want to start a business and are confused about which social media to use to market products. Don't worry, in this article you will find out what are the popular social media for business. Please see the complete explanation below!
Marwat Tech
User-friendly Interface: Marwat Tech boasts a user-friendly interface, making it easy for users to navigate and engage with content effortlessly.
Customizable Profiles: Unlike other platforms, Marwat Tech allows users to personalize their profiles, expressing their individuality and interests.
Privacy Settings: With Marwat Tech, users have full control over their privacy settings, ensuring they can share content securely and with peace of mind.
Timeline Feeds: Stay connected with friends and family through Marwat Tech's timeline feeds, where users can share updates, photos, and videos in real-time.
Groups and Communities: Join or create groups and communities on Marwat Tech, connecting with like-minded individuals and fostering meaningful interactions.
Messaging Features: Marwat Tech offers robust messaging features, including instant messaging, voice calls, and video calls, enabling seamless communication between users.
Events and Calendar: Plan and organize events effortlessly with Marwat Tech's integrated calendar feature, ensuring you never miss out on important gatherings or occasions.
Multimedia Sharing: Share multimedia content, including photos, videos, and GIFs, with ease on Marwat Tech, enhancing the overall user experience.
Emojis and Reactions: Express yourself creatively with Marwat Tech's extensive collection of emojis and reactions, adding flair to your interactions and engagements.
Mobile Accessibility: Access Marwat Tech anytime, anywhere, with its mobile-friendly interface, ensuring users can stay connected on the go.
YouTube
The first most popular social media started with YouTube. YouTube users in Indonesia are estimated to reach around 88 percent. Usually this social media is used to play videos, as a medium for entertainment, promotion and even learning media.
Just like in the business world, YouTube can be used to promote products and introduce your brand to your audience. Through YouTube you can analyze the target market that suits your business.
For example, you can consistently create video content that introduces the advantages of the products you have. If done continuously, this method can increase brand awareness of your business.
TikTok
The second most popular social media is Tiktok. This platform was released in 2016 in China with various interesting features, where everyone is free to express themselves through creative videos lasting seconds or even minutes. In addition, Indonesian TikTok users are in second place with the most users in the world at 99.1 million as of April 2022.
This certainly steals the attention of business owners, to use this platform as a place to demonstrate products. Tiktok also supports you in doing business with two new features that you can use, namely Live Tiktok which functions to sell your products by building interaction with the audience. Second is the Tiktok Shop feature as an online shop which makes it easier for the audience to buy the products you offer.
The third most popular social media is Instagram. This platform was initially only used as a place to upload photos or videos. However, as users increase, many new features appear to support the creativity and needs of users.
For those of you who want to start a business, Instagram is a platform that can be utilized with several existing feature services such as feeds, Instagram stories, and IG TV.
You can start by creating interesting content about your product, then you can use Live Instagram to promote your product, Feed to increase your product branding and IG TV as a video tutorial for your product.
The fourth most popular social media is WhatsApp. Currently, most people use Whatsapp, this platform is said to be a replacement for the default messages that are usually on smartphones. In general, Whatsapp functions as a tool to facilitate communication with friends, relatives and even family.
However, different from general applications, in business a WhatsApp account can be converted into a business account. By using a business account, it will be easier for you to manage your business, such as building customer trust, being able to reply to messages automatically, being able to add to your product catalog.
Also read: Exploring the reasons why Facebook, Instagram and WhatsApp are down / cannot be accessed
The fifth most popular social media is Facebook. This platform was released by Mark Zukerberg in 2004 and changed its name to Meta. Facebook still has many users who have survived from its inception to the number it has now.
If you want to improve the performance of your business, you can use Facebook by creating a special Facebook business page. Then, you can create content that introduces your product, then use various features such as website traffic, Facebook ads and leads to increase engagement.
The sixth most popular social media is Linkedin. Generally, this platform is widely used to find work by displaying professional self-profile branding to attract the attention of HRD. Apart from that, Linkedin is also a gathering place for business owners and businesses.
Linkedin really supports those of you who want to start a business with a Linkedin business page. There you can create content to promote your products. After the content is created, you can see the movement of interactions of people who visit your content page using Linkedin Analytics.
The seventh most popular social media is Twitter. Usually this platform is used to express events that occur through text which is often referred to as tweets. Not only text, you can also find photos and videos here. Just like other platforms, Twitter can be used to develop your business.
The way to do this is by using hashtags and Twitter Marketing. You can create a special hashtag for your business product, then create a tweet containing a promotion, then the tweet will appear on various users' timelines and will generate interactions that can increase your business exposure even higher.
Line
The eighth most popular social media is Line. If you look at the number of followers, Line is still a platform that has millions of followers. This makes it suitable as a social media tool used for business. The business strategy that you will carry out can use supporting features such as Line@.
Not only Line@, you can also beautify your timeline, so that consumers are interested in the products offered, then use the Line bot feature which can be used as a chat room when selling your products to consumers.
Closing
Those are the 10 most popular social media that you can try to promote your products. You can start by choosing a social media that suits the target market of your business. Next, create content and be consistent in creating content so that your business branding increases!
